For the 30th Anniversary Gala of the Michael Cuccione Cancer Research Foundation, the goal was clear:

Create a film powerful enough to move a room, and drive action.

Produced in partnership with BC Children’s Hospital Foundation, this brand film is centred on the real impact of pediatric cancer research. Through intimate interviews, archival storytelling, and cinematic visuals, we crafted a narrative that honoured 30 years of progress while reinforcing the urgency of what still lies ahead.

The film premiered at the gala and helped raise over $500,000 in a single evening.

But it didn’t stop there.

We strategically developed the project as a content system, creating social cutdowns and short-form pieces that continued amplifying awareness and support for children’s cancer research beyond the event.

This wasn’t just a film.
It was a campaign asset designed to drive belief, momentum, and measurable impact.

Services: Strategy, Story Development, Cinematography, Editing, Sound Design, Colour Grading, Directing
Location: Vancouver, BC
Industry: Healthcare / Non-Profit / Fundraising